Social Causes & Social Media: do they mix?

If you were on social media in any capacity in 2020 you undoubtedly noticed an increase in content and posts related to social causes. Arguably, there is an increasing cultural pressure for us to voice which “side” of issues we stand on. But what happens when companies get involved on their social media? What’s appropriate…

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Why You Should Try Content Crowdsourcing

What is crowdsourcing? Crowdsourcing is a sourcing model in which individuals or organizations obtain goods and services, including ideas, voting, micro-tasks, and finances, from a large, relatively open, and often rapidly evolving group of participants. That’s according to Wikipedia. But in other words, it’s when people all work together for a common goal or project!…

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Are Your Hashtags Hurting or Helping?

When you’re making a social media post for your business, it’s easy to feel like you must include hashtags whenever possible because that’s what everyone else is doing. When approaching hashtags, I’ve seen many fall into the trap thinking they are a must-have, only to crowd perfectly good posts with hashtags that don’t bring value.…

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How to Handle Negative Comments

We all hope for an experience online avoiding negative comments. These can be stressful to confront, especially when it feels like someone is “attacking” you or your company. There are ways to respond effectively to turn almost any situation around. Whether you’re a social media manager or business owner, categorizing different types of comments will…

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3 Antidotes to Social Media’s Biggest Challenges

On the surface, social media can seem relatively easy. After all, it doesn’t take a professional to create your own Facebook page and make posts once in a while, most of us do it. But if you’ve ever tried making social media content for your business, you’ll notice things get harder than you imagined. In…

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Choosing The Right Social Media Manager

Optimizing Social Media Posts

Hi there, it’s your social media guide Sudevi! I’m here to give you my top two tips for finding the right social media manager for you and/or your business. It can be overwhelming to figure out what managers do if you’re new to or unfamiliar with social media. Finding the perfect fit actually starts with…

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Captions & Photos: Optimizing Your Post Design

Each social media platform has its own little quirks when it comes to captions and picture formatting. While post design isn’t standardized and mostly up to personal preference, with these tips you’ll know what errors to look out for and what formatting techniques to use for a clean and professional look on Facebook, Instagram, Twitter,…

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Top 3 Social Media Workflow Tips

What to post on social media

It’s time to take the frustration out of your social media content planning. With these workflow tips you’ll learn how to streamline and organize your social media content by using free and easy tools. Spend less time stressing and more time creating! 1. Content Buckets The first step is organizing your material. It’s common to…

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What (shall I post) Now? 3 Easy Ways Out of “Poster’s” Block

social media workflow tips

It’s easy to get overwhelmed and suffer from “poster’s block” when you’re planning out your social media content. There are simply too many options to choose from. Let’s tackle your “poster’s block” in three steps to get your ideas flowing today and during future social media content planning sessions: 1. Choose the media you’re going…

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